How Hiring a White Label Designer Helped Brittany Run Her Business Without Burning Out

You know that feeling when you're supposed to be relaxing, but your brain just... won't?

Maybe you're at the beach, or on a trip with your family, or just trying to enjoy a Sunday morning—but instead of being present, you're mentally running through your client to-do list. The deadlines. The revisions. The projects you know are waiting for you the second you open your laptop.

That's exactly where Brittany was when she finally decided to hire a white label designer.

Except she wasn't at home stressing about work. She was in Hawaii—on the last day of a family vacation—sitting on her hotel balcony and dreading going home.

Meet Brittany

Brittany runs an Oregon-based boutique agency specializing in branding and web design for e-commerce and small businesses.

She's incredibly talented at what she does. Her clients rave about her ability to truly hear them and bring their vision to life. But like so many designers, she was doing it all herself—and it was catching up with her.

The hotel balcony moment

Here's the thing: Brittany had been thinking about hiring white label help for a while. She knew she needed it. But she kept going back and forth about how to actually make it happen.

And honestly? She struggled with letting go.

When your name is on the work, trusting a white label designer with your clients feels like a big deal. (Because it is a big deal!) What if they don't deliver? What if the quality isn't there? What if you end up spending more time fixing things than you would have just doing it yourself?

So she kept putting it off. Until Hawaii.

In her own words:

‍"After a week in Hawaii on a family vacation, I found myself sitting on the balcony of my hotel room on the last day of my trip thinking about how we were going home the next day and all the weight of my crushing client load came rushing back to me. I pulled out my phone right then and there and emailed Amy to basically onboard her whether she liked it or not."

(I love that for her, honestly!)

From "when can you start?" to diving right in

Brittany and I had actually met about a year earlier—so when she reached out from that hotel balcony, she skipped the formalities and went straight to the "when can you start?" conversation. (My favorite kind of email, if I'm being honest!)

We clarified costs, talked through working styles and process, and got moving.

The project? A brand identity (one concept) plus a 6-page website design and development for one of her clients. She handled the client relationship, I handled the white label design work behind the scenes.

What happened next

This is the part where I'd normally share impressive stats about doubled rates or $30K in projects. But Brittany's white labeling story is a little different—and honestly, I think it's just as important.

Because sometimes the transformation isn't about the numbers. It's about how it feels to run your business.

Here's what Brittany said about working with a white label designer for the first time:

"Right off the bat she did a great job with no hand holding—which is exactly what I needed! I didn't have time to answer a ton of questions or walk someone through exactly what to do. I'm blown away by how quickly she works and my client has been super happy with the work and is none the wiser that I'm not actually the one doing it!"

No hand holding. No endless back-and-forth. No fixing someone else's work. Just... done. And done well.

That's what white labeling is supposed to feel like.

The real win? Peace of mind.

Brittany's story isn't about doubling her revenue (though that's awesome when it happens!). It's about something that's harder to measure but just as valuable:

Not dreading the end of a vacation.

It's knowing that when your client load feels crushing, you have a white label partner you can call. Someone who will jump in, do great work, and make your client happy—without you having to micromanage every detail.

That's what I call wellness profit (coined by my friend, Madison). And it's worth more than most people realize.

Does this sound familiar?

If you've been going back and forth about hiring a white label designer... if you've been worried about trusting someone else with your clients... if you've ever sat somewhere beautiful and felt the weight of your to-do list instead of actually enjoying the moment...

You don't have to wait until you're on a hotel balcony in Hawaii to make a change.

(But if that's where you are right now? Pull out your phone and email me. I've got you.)

Ready to see hiring a white label designer is right for you?

If Brittany's story resonates with you, here are a few ways to take the next step:

Curious what to look for in a white label designer? Check out my go-to guide for hiring a white label designer—including questions to ask, green flags to look for, and how to prepare.

Ready to chat? Fill out my contact form and let's set up a discovery call. No pressure—just a conversation to see if we're a good fit!

INQUIRE TO WORK TOGETHER

I can't wait to help you take your next worry-free vacation.

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Last Updated: February 2026